Once again La Lorraine Bakery Group has chosen to invest in logistical technology developed and supplied by Pcdata. The partnership between the bakery group and Pcdata started decades ago, during which period a majority of the six production sites have seen their Put to Light displays and other components replaced. The outstanding level of cooperation between them has everything to do with the constructive attitude of Pcdata, clarifies Dirk van Ruymbeke, group operations manager at La Lorraine. “Together we look for the best solutions for the retail industry.”
Every day, La Lorraine Bakery group delivers freshly baked bread and pastry products to supermarket chains all over Belgium, including Delhaize, Carrefour and Match. The family enterprise has six production plants from which customers are supplied directly. For its retail distribution, La Lorraine has relied on the systems of Pcdata ever since the beginning of the nineties. “The systems enable us to make 2,300 deliveries every day”, explains Dirk van Ruymbeke.
Part of the systems have recently been replaced and expanded. One of the main reasons for doing this was the group’s acquisition of the production facilities of Le Bon Grain in Morlanwelz, which was then in a state of liquidation. Van Ruymbeke: “The factory was added to our group in December 2015 and was our sixth production plant. The plant also relied on Pcdata technology for retail distribution, but the systems were outdated.”